Why must you select a page type?

Selecting a page type is essential because it directly influences the criteria that are available for creating personalized experiences or targeting specific content to users. Different page types can have distinct attributes and elements that can be leveraged for targeting, such as specific sections of the page or user interactions that can be tracked. This selection helps the system understand the context of the page in which content is presented, allowing for the development of relevant experiences tailored to the audience's needs.

The other aspects, while important in their own contexts, are not the main reason for distinguishing page types. For instance, available audiences may depend on broader targeting strategies, and metrics reflect the performance data collected after implementations have occurred. Likewise, available designs pertain more to the look and feel rather than the specific targeting logic based on the page's context and structure. Thus, focusing on available criteria is crucial in optimizing how and what to present to different user segments effectively.