Who can change the Target Standard role of a user?

The ability to change the Target Standard role of a user is reserved for the Marketing Cloud Admin. This role typically has the highest level of permissions within the Marketing Cloud ecosystem, allowing the Admin to manage user roles and permissions across various services, including Adobe Target. By having this level of access, the Marketing Cloud Admin can ensure that users have the appropriate permissions to perform their tasks effectively while maintaining security and compliance within the platform.

Other roles, such as Marketing Cloud Users, Target Premium Users, and Target Admins, do not possess the authority to modify user roles at this level. Their permissions are generally more limited, focusing on specific features or tasks rather than overarching user management.