Which visitor information does Adobe Target use to automatically determine effective content and products? Select the three correct answers.

Adobe Target utilizes various types of visitor information to optimize content and products for individual users. Among these, visitor characteristics are critical because they provide insights into demographic details such as age, location, and device type. By understanding who the visitors are, Adobe Target can tailor experiences to match the interests and preferences typical of each group, leading to more engaging and relevant content.

In addition to visitor characteristics, previous behavior plays a significant role in Adobe Target’s effectiveness. This encompasses the actions and interactions visitors have had with the site, including pages viewed, products clicked, and purchases made. By analyzing past behavior, Adobe Target can predict future actions and suggest personalized content and recommendations that align with users' demonstrated interests, thereby enhancing the overall user experience.

The inclusion of financial history and political affiliation does not align with the core focus of Adobe Target’s optimization capabilities; these areas do not typically provide actionable insights for content personalization in the same manner as demographic details and past interactions do.