Which visit-based integration is not compatible with Automated Personalization?

Automated Personalization in Adobe Target relies on various data sources to deliver personalized content based on user behavior and preferences. Among the listed integrations, Analytics as a data source is not compatible with the mechanisms that drive Automated Personalization.

Automated Personalization specifically requires real-time user data and audience segmentation based on immediate behavior and context rather than historical data. Analytics can provide insights into past behaviors and trends, but it does not offer the real-time data essential for dynamic content adjustments that Automated Personalization utilizes. This feature focuses on optimizing experiences in the moment, whereas Analytics typically analyzes performance over a defined period, making it less effective for real-time personalization.

On the other hand, Shared Audiences and Customer Attributes are directly compatible with Automated Personalization as they leverage user data and traits to tailor experiences in real time. Mbox parameters can also enhance personalization by providing context during individual page views, thus aligning with the dynamic requirements of Automated Personalization.