Which role primarily manages settings and permissions in Adobe Target?

The role that primarily manages settings and permissions in Adobe Target is the Marketing Cloud Admin. This role is responsible for overseeing user accounts, setting permissions, and configuring settings that govern how teams interact with the Adobe Target platform.

Marketing Cloud Admins have the necessary access to grant or restrict permissions for different users and roles within the organization, ensuring that each user has the appropriate level of access based on their responsibilities. This includes managing user access to various features and functionalities within Adobe Target, which is crucial for maintaining security and proper user governance.

Other roles, such as Marketing Cloud User and Target Premium User, typically are more focused on executing marketing activities rather than managing the settings and permissions structure. The Observer role is generally limited to viewing content and data, without the rights to make any changes to settings or permissions. Thus, the Marketing Cloud Admin is essential for maintaining the operational integrity and security of the Adobe Target environment, making this answer the most accurate choice.