Which of the following is NOT a method for segmenting audiences with Adobe Target?

Segmenting audiences in Adobe Target allows marketers to tailor experiences based on specific user characteristics and behaviors. Geographic location enables marketers to engage users based on where they are located, which is particularly useful for businesses with location-specific offerings. Device type segmentation allows for the differentiation of users based on the devices they are using, enabling tailored experiences optimized for mobile, tablet, or desktop.

Browsing history is another effective method for segmentation because it takes into account the pages and products users have interacted with, allowing for personalized recommendations based on past behaviors.

In contrast, segmenting audiences by last names is not a common or effective method in Adobe Target. This approach does not provide actionable insights or relevant criteria for personalizing user experiences, as it lacks the contextual data and behavioral patterns that are typically more useful for audience segmentation in marketing strategies.