Which metrics are available by default for each experience in Adobe Target?

In Adobe Target, the default metrics available for each experience include confidence, which is a statistical measure used to evaluate the reliability of test results. Confidence indicates how certain you can be that one experience is better than another based on the observed data. It helps users determine the level of statistical significance in their tests, which is crucial for making informed decisions about which experiences to deploy or optimize.

This metric is particularly important because it ensures that conclusions drawn from test results are not just due to random chance but rather indicate a genuine effect of the variations being tested. By focusing on confidence, users are able to assess the effectiveness of their marketing strategies and improve their campaigns based on substantial evidence.

While pages, revenue, and lift are valuable metrics to consider in analyzing performance results, they are not all available by default for each experience in Adobe Target. Confidence, on the other hand, is a fundamental component of understanding and interpreting the outcomes of A/B testing and multi-variant testing within the platform.