Which feed types require an FTP or URL location?

The Google Product Feed is designed to be integrated with Google Merchant Center to help advertisers list their products on Google Shopping. This type of feed often requires a specific format, whether it's uploaded via FTP (File Transfer Protocol) or accessed through a URL. Using FTP or a URL allows for automated submissions and updates, ensuring that the product information remains current and minimizes manual interventions. This is essential for e-commerce businesses that rely on timely data to stay competitive in online markets.

The other options, such as Analytics Classification, typically involve structured data that is submitted directly through platforms without the need for an external file or location. CSV and XML file formats can be supported across various platforms, but they may not necessarily mandate an FTP or external URL for usage, as they can often be uploaded directly as part of a user interface or API.