Which feature allows real-time customization based on user behavior in Adobe Target?

Dynamic Content is the feature within Adobe Target that enables real-time customization based on user behavior. This functionality allows marketers and website managers to deliver personalized experiences by changing the content presented to users based on their interactions, preferences, or behavior on the website.

Dynamic Content can adapt and alter aspects like text, images, and offers in real-time, ensuring that users see the most relevant information tailored to them. This not only enhances user engagement but also improves conversion rates, as users are more likely to respond positively to content that resonates with their specific needs and interests.

Static Content, on the other hand, does not change based on user behavior and remains fixed, while Preview Mode is primarily a tool for testing and visualizing how changes appear before deployment. A/B Testing focuses on comparing two versions of content to determine which performs better, rather than personalizing content in real-time based on user behavior. Thus, Dynamic Content stands out as the correct choice for enabling real-time adjustments tailored to individual users.