Which feature allows marketers to see user interactions in Adobe Target?

The feature that allows marketers to see user interactions in Adobe Target is the analytics integration. This functionality is crucial for understanding how users engage with different content and offers on a website or app. By integrating analytics, marketers can access detailed reports and insights into user behavior, conversion rates, and the effectiveness of various experiments or campaigns.

Analytics integration empowers marketers to make data-driven decisions, as they can track metrics like clicks, conversions, and user retention. This insight allows for enhanced optimization efforts in real-time, ensuring that the content delivered aligns with user preferences and maximizes engagement. By leveraging analytics, marketers can refine their strategies and improve overall performance based on actual user interaction data rather than assumptions or limited feedback.

While other features mentioned may support different functions within Adobe Target, they do not directly provide insights into user interactions in the way analytics integration does.