When does a user qualify for reporting in Adobe Target?

A user qualifies for reporting in Adobe Target when they meet the criteria to participate in an activity. This means that only those who are part of the designated audience for a specific test or personalization activity will have their interactions and behaviors recorded and reported. By qualifying for an activity, these users contribute to the data relevant to the performance and effectiveness of that activity.

Metrics are indeed important for gauging success, but qualification for reporting is fundamentally tied to being included in an activity. Therefore, an understanding of how activities are designed and who is targeted by them is crucial for accurate reporting and analysis of user behavior within Adobe Target.