When adding new users to the Adobe Marketing Cloud, are you limited to adding one product per user?

You can add multiple products for each user in the Adobe Marketing Cloud, which allows for greater flexibility in managing user access across various Adobe solutions. The platform is designed to accommodate a wide range of products, enabling users to have the permissions and capabilities tailored to their specific roles and responsibilities. This multi-product approach is beneficial for enterprises that utilize several tools within the Adobe ecosystem, such as Adobe Analytics, Adobe Target, and Adobe Experience Manager, as it provides a more integrated user experience without the constraints of assigning only one product per user.

While certain configurations or limitations might apply depending on account settings or organizational policies, the general capability to assign multiple products per user enhances user management and operational efficiency within the Adobe Marketing Cloud.