What would trigger a user to check the estimated revenue in Adobe Target?

Enabling estimated lift in revenue is crucial for understanding the financial impact of various tests and strategies within Adobe Target. When this feature is activated, it allows users to see projected figures based on the performance of different variations being tested. This insight is vital for optimizing campaigns, as it provides a direct link between user interactions and potential revenue outcomes. By leveraging estimated revenue, marketers can make informed decisions about which variations to promote or discard, ultimately aiming to enhance their return on investment.

The other choices, while relevant to the overall performance assessment in Adobe Target, do not directly prompt the investigation into estimated revenue. Implementing a new marketing strategy might indirectly lead to such inquiries, but it doesn't specifically trigger the analysis of estimated revenue. Conducting A/B tests is a method for performance comparison, but the act itself doesn't lead to checking estimated revenue unless the estimated lift feature is enabled. Regular performance reviews are essential for ongoing assessments but don't specifically focus on revenue estimates unless tied into broader performance metrics.