What type of testing does Experience Targeting fall under?

Experience Targeting falls under segment-based testing because it focuses on delivering personalized experiences to specific audience segments rather than the overall population. This method involves categorizing users into distinct groups based on shared characteristics, such as demographics, location, behavior, or preferences. By targeting these segments, marketers can tailor content and offers that resonate with those specific users, enhancing engagement and effectiveness.

Segment-based testing allows organizations to analyze how different groups respond to various experiences, providing valuable insights into the effectiveness of content variations. This targeted approach is essential for optimizing customer journeys and maximizing conversion rates, as it enables businesses to meet the unique needs and wants of each segment.