What type of testing allows users to test multiple variations of a page simultaneously?

Multivariate testing is the correct approach for testing multiple variations of a page simultaneously. This method allows marketers and website optimizers to experiment with different combinations of multiple elements on a webpage, such as headlines, images, and calls-to-action. By doing so, it helps identify which combination of elements leads to the best performance in terms of user engagement, conversion rates, or other defined metrics.

In contrast, A/B testing typically involves comparing two versions of a single variable to see which one performs better. Experience targeting and auto-targeting, on the other hand, focus on delivering personalized experiences based on user data or automatically optimizing based on user interactions, rather than testing multiple variations of a page at once. Thus, multivariate testing stands out as the method specifically designed for testing various combinations of multiple elements concurrently, making it the most effective choice for this purpose.