What type of segmentation does "Audience Targeting" allow in Adobe Target?

Audience Targeting in Adobe Target primarily focuses on segmentation based on demographics and behaviors. This type of segmentation allows marketers to create personalized experiences by targeting audiences based on specific characteristics such as age, gender, interests, and online behaviors. This capability is crucial for increasing engagement and conversion rates, as it enables tailored content and offers that resonate with different user segments.

By utilizing demographic information, marketers can ensure that the right content reaches the right audience. Evaluating user behavior—such as browsing patterns and purchase history—also enhances the effectiveness of campaigns by addressing the specific needs and preferences of segments, ultimately leading to more relevant user experiences.

Geographic segmentation, device manufacturers, and advertising channels can be part of broader targeting strategies, but they are not the primary focus of the Audience Targeting feature in Adobe Target, which emphasizes demographic and behavioral insights for a deeper, more effective personalization approach.