What three assets are used to help Target decide which activities and experiences are returned to a visitor?

The correct assets used by Adobe Target to determine which activities and experiences are returned to a visitor include the URL, Profile data, and mbox parameters.

The URL is critical as it helps to identify the specific page or resource that a visitor is requesting. This allows Adobe Target to tailor experiences based on the location within the site. It can influence which content or variations might be most relevant based on the context of the page.

Profile data is essential because it contains information about the visitor’s behavior, preferences, and past interactions. This data allows Adobe Target to personalize the experience further by matching activities and experiences to a visitor’s historical behavior and demographic characteristics.

Mbox parameters are key elements that enable the functionality of Adobe Target's server-side and client-side activities. These parameters can pass data about the visitor or the session that can be used to refine and customize content dynamically. They help determine which specific offers or tests to show based on the criteria set in the Target configuration.

These three assets work in harmony to ensure that visitors receive the most appropriate and targeted experiences when visiting a site, ultimately enhancing engagement and conversion rates.