What percentage of your audience receives a random experience by default?

The correct percentage of your audience that receives a random experience by default is 0%. In Adobe Target, when configuring an experience or an A/B test, the default setting typically allows a portion of the audience to be exposed to a randomized experience, but this doesn’t imply that a random experience is given to a specific percentage upfront.

In practice, when you conduct tests or personalized experiences, a certain percentage of the audience can receive a particular experience based on the settings you configure. Default scenarios often allow for targeted customization, where an audience segment receives a specific experience based on defined rules or criteria. Therefore, it’s not true that any fixed percentage receives a random experience as a standard practice. Rather, the distribution is determined by the setup of the specific test or campaign.

This understanding is crucial for effectively implementing and interpreting Adobe Target strategies, as it helps marketers and testers design their experiments with clarity on audience segmentation and experience delivery.