What might a business use personalization for in Adobe Target?

Personalization in Adobe Target is primarily focused on creating customized user experiences tailored to individual preferences and behaviors. By leveraging data about visitors, businesses can deliver relevant content, offers, and recommendations that resonate with each user based on their unique interactions with the brand. This targeted approach enhances engagement, increases conversion rates, and fosters customer loyalty, as users feel valued and understood.

Targeting specific segments of users with personalized experiences allows businesses to optimize their marketing efforts, making it a powerful tool for enhancing user satisfaction and driving performance metrics. This contrasts with the other choices, which do not align with the core functionalities of Adobe Target.