What kind of data do "Custom Events" track in Adobe Target?

"Custom Events" in Adobe Target specifically track user-specific actions that are tied to performance goals. This feature allows marketers and analysts to create events that capture particular interactions or behaviors on a website or application that are significant to their business objectives. By defining these custom events, users can gather more granular data about how individuals interact with certain elements, leading to more targeted personalization efforts and a better understanding of user engagement.

For instance, if a business wants to measure how many users clicked on a specific call-to-action button or completed a form, they can set up a custom event to track these actions directly. This helps in assessing the effectiveness of different variants of their marketing strategies or website layouts, providing insights that are incredibly valuable for optimizing user experience and achieving conversion goals.