What is the role of the mbox session cookie?

The role of the mbox session cookie is primarily to track user sessions. This cookie is essential for Adobe Target to recognize and manage user interactions during a particular visit to a website. When a user accesses a site that implements Adobe Target, this cookie is created to facilitate the tracking of the user’s behavior throughout the session. This enables Adobe Target to gather data on how users interact with content and offers, which can then be used for personalized experiences and optimizations. The session cookie allows for real-time adjustments based on user activity within that specific browsing session, ensuring that relevant content can be displayed correctly, enhancing the user experience.

Storing user preferences, caching content, or maintaining user identification have different mechanisms and cookie types associated with them. The mbox session cookie is not designed for these purposes, making its primary function to effectively track user sessions an integral part of delivering personalized web experiences.