What is the purpose of the "Preview Mode" in Adobe Target?

The purpose of "Preview Mode" in Adobe Target is to allow users to view and interact with different variations or experiences without affecting live users. This feature is essential for testing and optimizing content before it goes live, as it enables marketers and developers to see how their changes will look and function in a real-world scenario.

By using Preview Mode, teams can experience the customized content from the perspective of a visitor, ensuring that all elements are working as intended. This helps to identify any issues or areas for improvement, allowing for adjustments to be made prior to launching the variation to the broader audience. It's a crucial step in the workflow for ensuring that the final user experience is polished and effective.

Other choices, such as creating new user accounts for testing, editing code, or scheduling test launches, do not capture the core function of Preview Mode, which focuses specifically on the visualization and interaction of experiences in a controlled environment.