What is the primary difference between Adobe Target Standard and Adobe Target Premium?

The primary difference between Adobe Target Standard and Adobe Target Premium lies in their testing capabilities. Adobe Target Premium offers advanced testing features that enable users to design more complex experiments and perform multivariate testing, where multiple elements can be tested simultaneously. This allows for deeper insights into how different combinations of experiences affect user behavior.

In contrast, Adobe Target Standard typically provides basic A/B testing functionality, which is suitable for simpler experimentation needs but lacks the advanced features available in the Premium version. This difference in testing capabilities is crucial for businesses that require sophisticated testing and personalization strategies to optimize their digital marketing efforts effectively.

While targeting capabilities, user limits, and pricing structures may also differ, the distinction in the scope and depth of testing features is what primarily sets the two versions apart.