What is the main purpose of collections in Adobe Target?

The main purpose of collections in Adobe Target is to organize products. Collections allow users to group related products together, making it easier to manage and present these products in various marketing and personalization efforts. By organizing products into collections, marketers can create targeted experiences for specific audiences, enhance product discovery, and streamline the testing and optimization processes. This functionality is crucial in helping businesses tailor their offerings based on user behavior and preferences, thereby improving engagement and conversion rates.