What does Experience Targeting enable marketers to do?

Experience Targeting enables marketers to deliver tailored content and personalized experiences to segmented audiences based on various criteria such as behavior, demographics, or preferences. By identifying specific segments of users, marketers can create customized messages that resonate more deeply with each audience, ultimately enhancing user engagement and improving conversion rates. This approach allows businesses to move away from a one-size-fits-all strategy and instead focus on delivering relevant and meaningful content that meets the needs of distinct user groups.

The other options do not reflect the primary function of Experience Targeting: providing general content to all users lacks personalization; evaluating app performance metrics relates to analytics rather than targeting; and collecting insights from social media interactions focuses on data gathering rather than tailored user experiences.