What does "Auto-Target" do in Adobe Target?

The functionality of "Auto-Target" in Adobe Target is designed to automate the process of delivering personalized experiences to users. It analyzes historical data regarding user interactions and behaviors to identify which experiences are most effective for specific audiences. By leveraging algorithms and machine learning, Auto-Target dynamically selects the best-performing content or experiences in real-time, ensuring users are presented with the most relevant options based on past performance and engagement trends.

This approach minimizes manual intervention, allowing marketers to optimize user experiences efficiently while increasing engagement rates and conversion for their campaigns. The focus on historical data means that these decisions can be made with a higher degree of confidence, as they are rooted in actual observed behavior rather than random selection or broad assumptions about user preferences.