What component is primarily used for audience segmentation in Adobe Target?

The primary component used for audience segmentation in Adobe Target is profile scripts. Profile scripts allow marketers to define and manage audience segments based on user attributes and behaviors. This capability enables the creation of tailored experiences by leveraging rich data analysis to understand different user characteristics and their interactions with content. Audience segments can thus be precisely defined based on various criteria such as demographics, interests, or previous engagements, facilitating targeted marketing efforts.

By using profile scripts, businesses can dynamically adapt their content and messaging to specific audience segments, ultimately driving more personalized and effective user experiences. This functionality is crucial for optimizing conversion rates and enhancing overall campaign performance within Adobe Target.