What are Targeting Criteria in Adobe Target?

Targeting Criteria in Adobe Target refer to the specific rules and conditions that determine which users are eligible to see certain experiences within a marketing campaign. By defining these criteria, marketers can segment their audience based on various parameters such as demographics, behavior, location, or other user attributes. This segmentation allows for a more personalized experience, ensuring that the right message is delivered to the right user at the right time.

When targeting criteria are implemented effectively, they enhance the relevance of the content presented to users, which can lead to improved engagement and higher conversion rates. By controlling who sees what experience, marketers can optimize their campaigns to cater to the distinct needs and preferences of different segments of their audience.

The focus on user experience visibility through these rules is crucial because it aligns with the goals of increasing customer satisfaction and effectiveness in marketing efforts. Thus, the definition correctly emphasizes how targeting criteria shape the user experience by dictating visibility based on established conditions.