To follow visitor behavior beyond the click, which setting do you disable to designate a separate restart metric?

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In order to designate a separate restart metric and track visitor behavior beyond just the initial click, it is necessary to disable the setting that is tied to the optimization goal, which is predetermined as the metric for measuring success in a given activity. By designating a separate restart metric, you prevent the tracking from conflating behaviors that are tied to the initial conversion (the optimization goal) with subsequent interactions that occur after the initial click.

Disabling the “Same as Optimization Goal” setting allows for a more nuanced understanding of user journey and engagement, beyond the immediate conversion. This approach helps marketers analyze how visitors interact with the content or features after the first engagement point, which can inform strategies for improving user experience and optimizing overall conversion rates.

The other options relate to different aspects of the tracking and measurement setup but do not specifically address the need to create a distinct metric for ongoing interactions beyond the click. This distinction is crucial for comprehensive visitor behavior analysis.

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