Through the use of Search and Promote, companies can improve what aspect of their website?

Search and Promote is a feature of Adobe Target that enables companies to optimize the search functionality on their websites and promote relevant content effectively. By using this tool, businesses can enhance user engagement, as it allows users to find what they are looking for quickly and efficiently. When customers can easily navigate search results and discover personalized or relevant content, they are more likely to interact with the site, spend more time on it, and ultimately have a better user experience.

Enhanced user engagement typically translates to increased conversions and higher overall satisfaction, making Search and Promote a valuable tool for businesses aiming to connect more effectively with their audience. In contrast, social media following, sales team performance, and overall website size do not directly benefit from the optimizations made by Search and Promote. These elements might be influenced by other strategies but are not the primary focus of the feature.