Once the Global Mbox Request is received by Adobe Target, what gets executed first?

When the Global Mbox Request is received by Adobe Target, the first step in the process is the execution of profile scripts. Profile scripts are essential because they manage the retrieval and processing of user data, which includes attributes and activities associated with that specific user. These scripts help in determining which audiences the user belongs to and how that affects the content they see.

Prior to any DOM manipulation, content scripts, or audience-specific logic, the profile scripts establish the context required for subsequent actions. They assess user behavior and characteristics based on set parameters and previous interactions, ensuring that any personalization or targeting is grounded in accurate user profiles. This foundational step enables Adobe Target to optimize the experience for the user effectively.

Understanding this sequence is crucial for anyone working with Adobe Target to ensure that personalization efforts align with the most relevant user data and metrics.