Is Automated Personalization based on visits?

Automated Personalization in Adobe Target is indeed based on user visits. This feature leverages a combination of user behavior, historical data, and machine learning to deliver personalized experiences tailored to individual visitors. It continuously analyzes the interactions that users have with the content on the website, taking their previous visits into account to refine the personalization over time. By focusing on each user's behavior during visits, the system can optimize the content displayed to them, thereby increasing engagement and conversion rates.

The underlying principle is to create a seamless and relevant user experience that evolves with each subsequent visit, enhancing the effectiveness of marketing strategies. This dynamic approach allows organizations to respond to individual user preferences and tendencies, fostering a more personalized browsing experience that can lead to greater satisfaction and improved business outcomes.