In what way does Personalization differ from Segmentation in Adobe Target?

Personalization in Adobe Target focuses on delivering custom experiences tailored to individual users based on their specific behaviors, preferences, and interactions. This approach allows businesses to create highly targeted content that resonates with the individual visitor, enhancing engagement and driving conversions.

On the other hand, segmentation involves grouping users based on shared attributes or behaviors to apply broad strategies. While segmentation helps marketers understand their audience by categorizing users into distinct groups—such as demographics or purchasing behavior—it does not inherently customize the experience for each individual.

Thus, the distinction lies in the scope of application: personalization implements tailored experiences for individuals, while segmentation organizes users into broader categories based on common characteristics. This understanding is pivotal for effectively leveraging both strategies in digital marketing campaigns.