In Adobe Target, what is the purpose of a "targeting rule"?

The purpose of a "targeting rule" in Adobe Target is to determine which visitors see which experiences. Targeting rules are essential for personalizing content and experiences based on various criteria such as user behavior, demographics, or the context of their visit. By defining these rules, marketers can ensure that specific segments of their audience receive tailored content that is more relevant to them, enhancing user engagement and improving conversion rates.

This functionality allows businesses to deliver more individualized experiences, creating a significant impact on user satisfaction and overall campaign effectiveness. For instance, targeting rules can help display different messages to first-time visitors compared to returning customers, ensuring that the content resonates with each group's unique needs and preferences. This level of personalization is critical in digital marketing, making the targeting rule a foundational aspect of Adobe Target's functionality.