In Adobe Target, what does the term 'Auto-Allocate' primarily refer to?

The term 'Auto-Allocate' in Adobe Target primarily refers to an automatic traffic allocation feature. This feature enables the system to automatically distribute traffic among different variations of a test based on their performance. When running an A/B test or a multivariate test, Auto-Allocate analyzes the data in real-time and allocates more visitors to the variations that are performing better. This ensures that the most effective variations receive a larger share of the traffic, ultimately enhancing conversion rates and improving user experience.

By utilizing Auto-Allocate, marketers can save time and effort that would otherwise be spent on manually adjusting traffic distribution. This feature streamlines the optimization process and ensures that the best-performing content is showcased more prominently to visitors.