If you want to use targeting to display a different landing page for different visits, which activity type would you use?

Using Experience Targeting is the most effective choice for displaying different landing pages based on varying visit criteria. This activity type allows you to tailor specific experiences to segments of your audience by defining criteria such as user behavior, demographics, or other custom attributes. It focuses on delivering the appropriate content to the right users at the right time, enhancing user engagement and site performance.

In the context of showcasing different landing pages for different visits, Experience Targeting excels because it makes it possible to set conditions for when a user might view one version of a page over another, clearly aligning with the need to cater to distinct visit profiles. This capability differentiates it from other options, which may not specifically address the need for creating varied experiences based on user segments and visit characteristics.

For instance, while Audience Targeting focuses on identifying and grouping users based on shared characteristics, it does not inherently provide the means to display varied content. Similarly, Multivariate Testing aims to assess the effectiveness of multiple combined features rather than dynamically adjust content. Automated Personalization uses algorithms to serve personalized content based on past behavior but does not facilitate the direct targeting of unique landing pages based on different visit criteria. Thus, Experience Targeting stands out as the optimal choice for this particular scenario.