How many products can you add to each collection in Adobe Target?

In Adobe Target, a collection allows you to group related products for the purpose of personalization and targeting. The key benefit of collections is that they enable marketers to tailor experiences based on grouped items, enhancing user engagement and conversion.

The capability to add unlimited products to each collection means that you can create comprehensive and dynamic groups without the constraints of a predefined limit. This flexibility allows for expansive merchandising strategies, where businesses can curate extensive selections of products to cater to various customer segments and preferences.

Having unlimited product additions helps brands optimize their offerings, ensuring that every potential customer finds a relevant product. This strategic advantage can drive higher user satisfaction and conversion rates, making the use of collections in Adobe Target a powerful tool for marketers and e-commerce professionals.