By default, which percentage of traffic is sent to No Recommendation?

In Adobe Target, the default behavior for traffic allocation involves sending a portion of visitors to a No Recommendation experience, which aims to provide a control group that does not receive any personalized content or recommendations. This aspect is crucial for measuring the impact of personalized experiences against a baseline.

The system allocates 10% of the traffic to No Recommendation by default. This means that for every 100 users visiting the site, 10 will not receive any recommendations, allowing for accurate analysis of how well the tailored content performs in comparison to a non-personalized experience. This approach is important for A/B testing and for ensuring that any observed effects in conversion rates or engagement can be attributed to the recommendation strategies being tested.

The other percentages do not reflect Adobe Target's default setting for this allocation and would misrepresent how the platform is structured to provide insights into the effectiveness of its recommendation algorithms.