By default, how does Target generate CSS selectors?

Adobe Target generates CSS selectors using Element IDs by default. Element IDs provide a unique identifier for HTML elements, which allows Adobe Target to accurately select and apply changes or experiments to specific elements on a webpage. This precision ensures that the intended elements are targeted effectively for personalization or testing purposes.

Using Element IDs is beneficial because they are unique within a page, minimizing the risk of conflicting selections that could arise from more generic selectors. This default behavior enhances the reliability of the implementations and allows marketers and developers to focus on optimizing user experiences without worrying about unintended modifications to other elements.

The other options do not serve the same purpose effectively in the context of targeting specific HTML elements. For instance, class IDs can be shared across multiple elements, which may lead to ambiguity. Div tags and section IDs may also introduce challenges in selecting unique elements, further emphasizing the importance of using Element IDs as the default method for CSS selector generation in Adobe Target.